P A C K A G I N G : Concept Ideation

Firm: Burgopak
Project: Microsoft Xbox Accessories
Role: Concept ideation and illustration. These images were used in a pitch to Microsoft. The packaging concepts reduce the overall amount of plastic used while maintaining the same shelf presence.

Firm: Burgopak
Project: Headset Tiers
Role: Concept ideation and illustration. These images are the mid-tier concepts of a handset packagaging system. The concept consists of a thermoform package that is sealed at the corners. The sealed corners are removed allowing the lid to pivot open exposing the product. All tiers of this concept pivo: the differentiation of the tiers are the packaging material, size, and complexity.

Firm: Burgopak
Project: Fry and Sauce Holder
Role: Concept ideation and illustration. This container fits in a standard car cup holder. A lid folds over the opening to keep the contents warm. On the lid there is a diecut that can hold a sauce container when either opened or closed, thus elliminating two handed dipping.

Firm: Burgopak
Project: Target Wine Accessory Box
Role: Concept ideation and illustration. One of the many concepts presented to Target to add percieved consumer value to their Wine Cube. This illustration shows the draw function of a wooden crate that would cover the Wine Cube. The Cube would be inserted through a cover in the bottom of the crate.

Firm: Burgopak
Project: Target Wine Accessory Box
Role: Concept ideation and illustration. This concept focused on carrying the Wine Cube. The square concept is made of neoprene to keep the wine chilled and has a velcro closure. The rounded concept is made of a flexible plasic and is ment to be used as a cutting surface or food tray. Both are ideal for picnics or parties.

Firm: Burgopak
Project: Baba & Theo
Role: Concept ideation and illustration. These are a couple of concepts for retail bags that were pitched to the salon company. The top concept is a hight end heavy weight bag that opens like a flower, while the bottom concept is made of recycled kraft material and uses soy inks.
